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Why Professional Job Ads Matter

Posted On November 27, 2024 

As a business owner in the Manawatū region, you’ll know that finding the right staff is crucial - and increasingly challenging. While it might seem straightforward to write a job advertisement yourself, there's an art to crafting one that attracts suitable talent to consider for your business. Here's why partnering with a professional recruiter for your job advertisements could be your best business decision this year.

First impressions count 
Your job advertisement is often a job seeker's first interaction with your company. In our tight-knit Manawatū community, reputation matters. As professional recruiters we understand local business culture and can help position your role to appeal to local talent while also attracting job seekers from further afield who might be drawn to our region's lifestyle benefits.


Local employment market knowledge
Professional recruiters live and breathe the local job market. We can advise on:

  • Which salary ranges are competitive across the Manawatu
  • Which benefits job-seekers value most
  • How to appeal to your ideal demographic (from experienced professionals and recent Massey or UCOL graduates)
  • Which skills are in high demand across the Manawatū region


Speaking the right language
 
A well-crafted job advert does more than list requirements. Recruiters know:

  • The most suitable language and structure to attract quality applications
  • How to balance technical requirements with cultural fit


Recruiters save you time and money

  • A poorly written ad can attract unsuitable candidates, wasting your time
  • You may overlook key selling points, turning away good applicants
  • It can take longer to fill the position and results in higher recruitment costs long-term


Avoid common pitfalls
 
Professional recruiters help you sidestep typical mistakes like:

  • Being too vague about responsibilities or missing critical information
  • Including unconscious bias in the language
  • Setting unrealistic expectations

 

The power of professional networks 
When you work with a recruiter, your job ad doesn't just go public - it gets shared through established professional networks. This means:

  • Access to passive candidates who aren't actively job hunting
  • Reach into specialist professional groups
  • Connection to talent relocating to Manawatū
  • Tapping into word-of-mouth referrals


Better response rates
A well-written job ad will typically generate:

  • Higher quality applications
  • Better matched talent
  • More engaged responses

 

At PN Personnel, we understand the local market and can help craft job advertisements that attract the right talent for your business. To make it easier for you and your budget talk to us today and we will list your permanent or fixed-term position on Seek for FREE! (T+C’s apply).


Together we can find your next employee.

Cushla Brasell

Cushla effortlessly tackles our fast paced industry with her pro-active nature. As a member of the leadership team, and a shareholder in the business, Cushla appreciates the value of a successful recruitment approach aligned with your operational and strategic goals.


Cushla has a positive upbeat attitude and extensive knowledge from her 20 year career in recruitment, so call her today for a confidential chat.

 

Phone 06 280 2402 Mobile 027 540 6153 Email 

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