1 – Your existing staff are your best marketing tool in the box
Your current staff are your best advocates, and positive employee referrals have huge weighting on a potential job seeker. Ask your staff for a current testimonial about how they find working for you. 
Stay in touch with your team by scheduling regular catch-ups and a more formal annual appraisal so you can arm yourself with the knowledge to create a positive working environment for them and continue to enhance their career within your business.



2 – Job Seekers will google you
Just as you would google a potential employee for further insight to their career and personal attributes, the employee will research you and your company. Ensure your company information and website is up-to-date, including social media accounts. Google your business yourself to ensure the information is relevant and consistent to your brand.

3 – Company values and vision
Job Seekers want to know the culture and values of an organisation. A company with a clear and strong vision and values appeals to job seekers who want to be part of this vision. The appeal of a role is greatly increased if a job seeker can relate and align to a company’s mission and values. Ensure this information is easily accessible in your workplace, on your website and incorporated into advertising and attraction campaigns.

4 - What are the benefits to your employees working for you.  
The Employee Value Proposition (EVP) is the balance of rewards and benefits a company can offer including:

• Salary
• Rewards and recognition
• Culture
• Work-life balance

For current and prospective employees PN Personnel’s Drivers assessment is a tool to measure employee motivations and satisfactions so your employees gain the most fulfilment from their work. Arm yourself with this knowledge to tailor a retention and development strategy for your current employees or tailor an employment package for new employees.

5 – Work with PN Personnel
Partner with a reputable recruitment agency. PN Personnel boasts a strong market presence, our reputation is built on professional, ethical and inclusive recruitment strategies. Our team are experienced in positioning your business to prospective employees, and as a third-party advocate for your business. We offer a tailored strategy for each of our recruitments so tap into our networks and experience to benefit your attraction and retention of staff.