A better response would be, “I know you have been making x and y items and have recently launched a new line of z items. I have used your x item and have faith it is a solid product in the market. In my previous work I was involved in the manufacture of similar items.” 

I guarantee you will receive bonus points if you can incorporate an achievement. “I was part of a team who launched a new product range last year which resulted in a 20% increase in sales for the last quarter of 2019.”

2 - Why do you want to work for this company?

“Because I need a job...” is not your answer! We all know that will hardly inspire confidence in your motivation for the vacancy or company.

The key word is this question is you – the employer wants to know about you:

• What motivated you to apply for the position?
• What do you believe you can bring to the role?
• What skills do you possess which will be of benefit in this position?
• Where does this position sit in your career aspirations?

Explain your why…

“I want to work for your company because I believe my previous experience would be of benefit to your team and I have some new ideas to contribute.”

“Your company has a fantastic reputation in the market and working within your company is something I have always aspired to do. In my own work I strive for success and believe my strong work-ethic would align with your company culture.”

Tip: If a company has a mission statement, knowing this and aligning your own values to this can be another way to win bonus points.

An employer will always prefer an enthusiastic and motivated interviewee to a lacklustre one. In an interview a good attitude combined with considered responses showcasing your attributes and demonstrating your genuine desire to contribute to the company will leave a positive impression on the employer.