Three steps to successful staffing - Step 1: Attraction
The current job market is tight, job loyalty is high and employees are hesitant to make a move. More than ever, businesses need to be savvy and consider all the elements of their business are aligned to attract the best possible person to your team.
When you recruit for a job vacancy, the job seeker is not only looking at your job description, they also want to know about your company and brand. Your business reputation and brand is an important part of this decision making process.
Sara Towers, Talent and Skills Manager at CEDA suggests businesses need to be aware of how they are represented in the market. “Businesses need to understand their reputation and brand and be able to articulate this as part of their approach to attracting talent.”
What is your business reputation?
Your business reputation is what others think and feel about our business. It is based on past and recent experiences they have had with you and may be based on third party opinions of your business. If you provide consistent customer service, have a good product and reliable communication, your business reputation should be solid. Customer reviews are a reflection of this thought process, captured for your business via a google review, directly through your website or feedback you have independently requested or received.
How do you reflect your mission and values for your business?
Every business should have a mission statement, a short summary of your business goals and values. This needs to be clearly communicated throughout your business, embraced by your managers and staff so you are all striving for a common goal.
Potential employees will look to these values to check if they align with their own aspirations and career goals.
“We help smaller businesses to reflect their values and sell themselves more.” Sara explains. “Building a narrative about your business, forms part of the businesses value proposition, of why someone would consider working for you.”
What’s in it for me?
When there are not a lot of employees in the job pool, you need to ensure you catch their attention. In marketing your job vacancy you need to specify the reasons why a job seeker should choose your company over another.
“People are looking for more than just a job.” Sara explains. “Sell your business on what you can offer.”
This could be:
- the opportunity to contribute to business growth, or be a part of a respected corporate entity
- the opportunity for flexible working arrangements
- membership to a professional association
- free coffee Friday’s or
- a paid car park near the office.
Attracting talent to the Manawatu is an important part of CEDA’s strategy for our region. Their dedicated webpage Move to Manawatu captures everything a job-seeker needs to know to relocate. By considering what your business would offer to someone both in and outside of the region you can widen your talent search.
Your online profile counts
The first thing a job seeker is likely to do is to google your company name. Do this yourself and check your online profile, whether it be your google my business profile, your website or social media page. Ensure these are up to date and embrace your mission statement and values. This may be a job seekers first impression of your business. If you need assistance in these areas, get in touch with Sara and the CEDA team. CEDA offer a whole toolkit to help you improve your businesses visibility online and particularly on Google.
Invest time to review your business, to ensure you best reflect your values to attract the best possible applicant. Set yourself up for the next stage: recruitment. My next blog will discuss what you need to consider in your recruitment strategy and how PN Personnel can assist you with your recruitment process to ensure it is successful.
Having extensive experience as an end to end recruiter, account manager, people leader and in business development – Matt has excellent knowledge of the 360-degree recruitment process and how to partner to understand your business and add real value.