Permanent Solutions

Job Advertisements – how to get your catch of the day

on Monday, 07 May 2018. Posted in Recruitment News

Few fish, far too many Fishermen…

Job Advertisements – how to get your catch of the day

Are you an employer who is advertising for staff but not finding the right candidates?

Did you know approximately 80% of all job adverts placed online do not attract the right candidate after 6 weeks of advertising.



Let’s go back to the fishing to explain. Firstly, you need to fish in the right area, no point dropping a line in a place where the fish are not swimming.

You also need bait on the hook. Sounds simple, but applies to job adverts, there is no point placing an ad through the right channels without something to attract a candidates’ attention.

Thirdly, you need the right type of bait and line to attract the type of fish you want.

An advertisement needs to catch attention – often in the title, draw in the reader (reel them in shall we say) with the opening paragraph and hook them with the bait (what is in it for them).

And this then needs to be fished in the right area to attract the right type of fish.


For a professionally written advertisement designed to attract your ideal employee talk to us.

We’ve been covering our region for over 20 years, we know the good fishing spots and the type of bait required to hook your species of fish.

We have an average of 30 permanent and temporary adverts running this week for jobs ranging from Office Administration, Hydraulic Technician, Trades Assistant, Business Development and Service Manager.

If your advertising is not providing you with the catch of the day, let us cast the reel on your behalf.

Matt Smout

Client Manager

Having extensive experience as an end to end recruiter, account manager, people leader and in business development – Matt has excellent knowledge of the 360-degree recruitment process and how to partner to understand your business and add real value.

Passionate about what he does Matt gets a real buzz from getting to know his client’s business and assisting their growth by providing tailored talent solutions.

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PO Box 594, Palmerston North 4440

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